My Journey of Doing 50+ Brand Collaborations as a Content Creator
When I look back at my journey as a content creator, one of the achievements that truly makes me proud is completing more than fifty successful brand collaborations with companies from different industries across Kerala and even abroad. What started as a simple interest in creating videos slowly transformed into a path where brands trusted my creativity, my personality, and the bond I share with my audience. Every project I took on shaped my storytelling skills, improved my visual style, and helped me grow into a creator capable of delivering real value. In the early days, I never imagined that brands would reach out to me. I was just a guy experimenting with reels, learning camera angles, editing my own videos, and trying to understand how social media works. But as I continued posting consistently, my content started reaching more people, and that organic growth opened doors I never expected. My first collaboration gave me the confidence I needed. After that, brands began approaching me more frequently — businesses, startups, showrooms, lifestyle brands, food outlets, and even entertainment companies looking for authentic creators who could communicate to a real, engaged audience. Over time, I got the chance to work with some amazing brands. The collaboration I did with AM Motors Car Showroom in Malappuram, Kerala, was one of the earliest big moments in my journey capturing premium cars, their interiors, and the customer experience taught me how to film lifestyle content with a more cinematic approach. Working with Jam Joom Hypermarket in Malappuram gave me a completely different experience: shooting inside a busy retail environment, capturing offers, products, and the everyday customer flow. Collaborations like these helped me understand different types of brand expectations and how to communicate each message effectively through visuals. One of the most interesting promotions I did was for Atomberg, a well-known fan brand. Shooting home appliances requires a clean, modern aesthetic, and this project helped me upgrade my indoor shooting style. The collaboration with Bhanzu, a maths learning platform started by India’s fastest human calculator, gave me a new angle on educational content creation something I had never tried before. Working with Image Mobiles & Computers in Malappuram gave me the opportunity to create tech-related content, focusing on phones, accessories, and gadgets, which was both fun and challenging. Among all the projects I’ve done, my collaboration with Vismaya Amusement Park in Kannur will always remain special. I created reels and a full YouTube vlog showcasing the rides, water attractions, and the fun energy inside the park. It was a project full of colour, movement, and excitement a perfect match for my style of content creation. Around the same time, I also began working with various resorts, cottages, and villas in Wayanad, which helped me combine travel and storytelling. Shooting in the middle of nature, capturing calm sunsets, green landscapes, and peaceful interiors allowed me to explore the more cinematic side of content creation. My journey also took me into lifestyle and personal care brands. Working with Mustach, a face wash brand, and ChicNutrix Glutathione, a popular skincare supplement company, taught me how to create clean, product-focused videos that highlight results and user experience. Food and restaurant collaborations were another exciting part of this journey especially with Delicia Restaurant in Malappuram, known for its variety and flavours, and Bun Boy in Kozhikode, one of the region’s favourite food spots. These collaborations helped me capture ambience, taste, plating, and food stories in a more aesthetic way. I also worked with clothing brands like Mend Fashion, along with various apparel stores across Malappuram and Kozhikode, where I learned how to create smooth outfit transitions, in-store visuals, and fashion-focused reels. Shooting for English Cafe, a spoken English training platform, gave my content a motivational and educational twist. Promoting Banavil Avil Milk in Malappuram allowed me to blend food, culture, and storytelling into one shoot. Medical and professional brands also became part of my journey including Abate Eye Hospital, Kozhikode, where I highlighted their services and facilities through clean, informative content. Not every project was product-based. One of the most unique collaborations I did was for the Malayalam movie “Night Riders”, where I promoted the film’s release and theme through engaging content. And among all these collaborations, one that stands out is working with Emmah Mattress, Germany an international brand that opened new perspectives about global marketing expectations, product presentation, and storytelling for premium lifestyle brands. Looking back at all these collaborations, I realise how each project taught me something different. Some projects pushed me creatively, some upgraded my technical skills, and some helped me understand brand psychology more deeply. More than anything, these collaborations helped me connect with people business owners, marketing teams, startup founders, and customers who trusted my work and supported my journey. Completing fifty plus collaborations is not just a number to me. It’s years of effort, learning, retakes, editing till late nights, shooting under the sun and rain, travelling across Kerala, and constantly improving myself with every project. These collaborations shaped me into the creator I am today someone who works with passion, consistency, honesty, and a genuine desire to create content that feels real. And even after all these collaborations, I know this is still the beginning. My goal is to continue growing, exploring new industries, working with bigger brands, and turning each opportunity into a meaningful story. Every project inspires me, and with each new collaboration, I feel one step closer to the creator I want to become.
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